Logo/Product logo

The product logos represents the extension of the main one to fit and integrate all the products and softwares that WAsP create.

Product logos

Our product logos are directly derived from the main logo, incorporating an additional descriptor to guide users to each software.

Structure

The symbol and the wordmark construction have different height. The wordmark structure is middle alligned with the middle of the hexagonal structure. The separation between elements is made with the X factor, represented by 1/4 of the symbol lenght.

Then a separation space between the symbol and the wordmark equivalent to X, the wordmak has a height of 2.5X.

Versions

Our main logo has four versions:

Logo and products/software/modules derived directly from WAsP

Logo for products/software/modules derived from WAsP specific module

Use on color

The color of the product logo will change depending on the type of background it is used on, following the following rules:

White on dark colors

Dark Blue on light colors

Monochrom on color restricted media

White on dark photographic backgrounds

Dark Blue on light photographic backgrounds

Safe space

In order not to alter the visibility and relevance of the product logo, we defined a safety space equivalent to the size of "W" from the wormark, on all sides of the logo, a space in which no other element, symbol or logo should be found.

Placement

Respecting the safety space defined in the previous section, the logo can be positioned:

On tol left corner

On bottom left corner