Logo/Main logo
Logo/Main logo
Embedded Files
The main logo represents the side-by-side combination of the WAsP symbol and wordmark. It is designed to be used for most of the communication touchpoints.
Structure
Structure
The symbol and the wordmark construction have different height. The wordmark structure (which varies) is middle alligned with the middle of the wordmark structure. The separation between elements is made with the X factor, represented by 1/4 of the symbol lenght.
Then a separation space between the symbol and the wordmark equivalent to X, the wordmak has a height of 2.5X, and the space between wordmark and secondary elements is 0.5X.
Versions
Versions
Our main logo has four versions:
Simple logo
Simple logo with message
Endorsed logo
IP/know-how logo
Use on color
Use on color
The color of the logo will change depending on the type of background it is used on, following the following rules:
White on dark colors
Dark Blue on light colors
Monochrom on color restricted media
White on dark photographic backgrounds
Dark Blue on light photographic backgrounds
Safe space
Safe space
In order not to alter the visibility and relevance of the logo, we defined a safety space equivalent to the size of "W" from the wormark, on all sides of the logo, a space in which no other element, symbol or logo should be found.
Placement
Placement
Respecting the safety space defined in the previous section, the logo can be positioned:
On tol left corner
On bottom left corner
On left middle or interior of the layout
Incorect uses
Incorect uses
We know that you will not alter the logo in any way, but just in case, and to clarify any misunderstandings in the previous chapters, please:
Do not flip the symbol!
Do not create other layouts!
Do not change the position of the wordmark and symbol!
Do not replace the wordmark with different fonts!
Do not replace the secondary elements with different fonts!
Do not distort the elements!
Download logo
Download logo
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